for an advertising class we had to design a campaign for an existing ad that we as the designers felt didn’t portray the product in the way it should. this furniture manufacturing company, "machalke", released a high end line of furniture entitled “crack.” in the new campaign i used adjectives to describe both the drug and the furniture line. i wanted to grasp peoples attention by bringing an edgy feel to two items that my not ever be seen in the same light.
immediately addicted
well dosed
new perspectives