for an advertising class we had to design a campaign for an existing ad that we as the designers felt didn’t portray the product in the way it should. this furniture manufacturing company, "machalke", released a high end line of furniture entitled “crack.” in the new campaign i used adjectives to describe both the drug and the furniture line. i wanted to grasp peoples attention by bringing an edgy feel to two items that my not ever be seen in the same light.

http://lisascholz.com/files/gimgs/22_503600.jpg
immediately addicted
http://lisascholz.com/files/gimgs/22_410600.jpg
well dosed
http://lisascholz.com/files/gimgs/22_420inmag600.jpg
intoxicating
http://lisascholz.com/files/gimgs/22_770600.jpg
new perspectives
http://lisascholz.com/files/gimgs/22_110600.jpg
addicting