packaging for nixon watches 2010.
the assignment in this class, my senior year, was to create packaging for a small product that could remain useable. traditionally, nixon’s approach to packaging is very simple, elegant and attractive, but frankly, as much as it hurts to throw it away, it is pointless to keep it around because it is not durable for any kind of use. my concept was to simply combine substantial materials, relatable geometry and desirable graphics to obtain a useful package that can remain in and around your home, and not in a landfill.