during my semester abroad at the rochester institute of technology i met two young men who were building snowboards as a hobby. second to burton snowboards producing snowboards on the east coast. due to their constant growth i decided to take their scenario and make it the theme of my bachelor thesis. i developed a corporate identity and marketing strategy to merch-andise their fully customizable boards. this included of course business papers, a promotional box with goodies for snow-boarders needs, a product scenario catalogue, personalized board packaging, advertisements and a website.

http://lisascholz.com/files/gimgs/8_0130300.jpg
logo
http://lisascholz.com/files/gimgs/8_dsc9379a600_v2.jpg
business papers
http://lisascholz.com/files/gimgs/8_dsc9424600.jpg
screen printed envelopes
http://lisascholz.com/files/gimgs/8_logo2nah600.jpg
http://lisascholz.com/files/gimgs/8_dsc9473600.jpg
promotional-goody box
http://lisascholz.com/files/gimgs/8_promoboxzusammen600neu.jpg
ingredients for snowboarders needs
http://lisascholz.com/files/gimgs/8_dsc9538600.jpg
catalog
product scenario insted of products
http://lisascholz.com/files/gimgs/8_katalog600.jpg
catalog
designable parts ~ team boards
http://lisascholz.com/files/gimgs/8_dsc9458600.jpg
board packaging ~ shipping box
http://lisascholz.com/files/gimgs/8_boarddetails600.jpg
custom board details
filled out by the worker
http://lisascholz.com/files/gimgs/8_dsc0034600.jpg
custom board details
placed on packaging
http://lisascholz.com/files/gimgs/8_ad2600.jpg
campaign ~ i am captain
ad #1
http://lisascholz.com/files/gimgs/8_ad4600.jpg
campaign ~ i am captain
ad #2
http://lisascholz.com/files/gimgs/8_ads-in-placenew.jpg
campaign ~ i am captain
ads in place
http://lisascholz.com/files/gimgs/8_ad3600.jpg
campaign ~ i am captain
ad #3
http://lisascholz.com/files/gimgs/8_ad5600.jpg
campaign ~ i am captain
ad #4
http://lisascholz.com/files/gimgs/8_adno3in-mag600.jpg
campaign ~ i am captain
ad #5
http://lisascholz.com/files/gimgs/8_ad600.jpg
campaign ~ i am captain
ad #6
http://lisascholz.com/files/gimgs/8_merch600.jpg
campaign ~ i am captain
merchandising
http://lisascholz.com/files/gimgs/8_captainwebinmac600.jpg
website
home
http://lisascholz.com/files/gimgs/8_team600.jpg
website
fictional team
http://lisascholz.com/files/gimgs/8_teamjohnson600.jpg
website
fictional team member
http://lisascholz.com/files/gimgs/8_blog600.jpg
website
blog
http://lisascholz.com/files/gimgs/8_whathow600.jpg
website
company introduction